At ESPN, I'm leading the team rethinking what fantasy sports can be.
At Yahoo Sports, I lead a team of product designers to build the best product and experience for dedicated sports fans.
I joined the Bleacher Report product design team in 2018, making huge impacts to the entire app across community building, video experience, utility, design systems, and more.
Green Acre was a Bay Area-based clothing brand focused on growth and community.
I taught myself how to use Photoshop in 7th grade because I wanted to make cool graphics of my favorite NBA players.
App Redesign
Product Designer
I was tasked with giving the B/R app a visual refresh without changing its functionality. Here is the new B/R app redesign, with light and dark modes, along with creating a new design system.
Comment Threads
Product Designer
Improving the commenting experience for users to build a stronger and more active community within B/R.
Enhanced Video UX
Product Designer
I designed a new video viewing experience for users, utilizing a new data science model our team created to recommend "related videos" in order to increase video views and video discovery.
Unified Search
Product Designer
Created a new unified search experience in the B/R app to allow users to easily search and discover what they're looking for in the app, whether it's their favorite athletes, teams, or their friends.
Apparel Collection
Creator
Designed a collection of Did You Eat Yet? merchandise to raise funds for local food-based charities and the artists who have contributed work for the brand.
Hey, Have You Eaten Yet?
Featured
"How to be Consistently Creative with Victor Xie, Founder of 'Did You Eat Yet?'"
Acre Verde Taqueria
Founder
2 Year Pop Up Shop — Oakland, CA
Backyard BBQ
Founder
Community Event — San Jose, CA
Cafe Green Acre
Founder
Pop Up Shop — Alameda, CA
Farmer's Market
Founder
Virtual 2-Day Festival Event
Give Your Flowers
Founder
Summer/Fall 2020 Release
Growing Pains Collection
Founder
Fall 2018 Collection
Harvest Collection
Founder
Fall 2019 Collection
Locally Grown
Founder
Spring 2021 Collection
Sprout Collection
Founder
Spring 2019 Collection
Derrick Rose
Graphic Design
Mobile Wallpaper
Kawhi Leonard
Graphic Design
Mobile Wallpaper
Stephen Curry
Graphic Design
Mobile Wallpaper
2018 Warriors All-Stars Mobile Wallpapers
Graphic Design
Official collaboration with the Golden State Warriors.
AI Draft Recaps
Design Manager
Designed an LLM-powered draft recap experience that gave every fantasy manager a personalized, shareable breakdown of their draft.
Yahoo Sports App Redesign
Design Manager
Led my team to a complete redesign of the Yahoo Sports app.
NFL+NBA Draft Hubs
Design Manager
Led an overhaul of the draft hub experiences for NFL and NBA draft to better support editorial while also improving the live draft experience.
Scorecard System
Design Manager
Redesigned the live scores experience across Yahoo Sports, creating a flexible scorecard system that scales from pre-game through final across every sport.
I'm a design leader and creative director based in the Bay Area.
I'm currently a Principal Product Designer at ESPN, helping shape the future of fantasy sports experiences. I've been a huge sports fan my whole life—and have been playing fantasy sports for just as long.
In my free time, I created a video series called Did You Eat Yet?, which shares stories from the most interesting people behind the Bay Area's food scene. The series has over 20k subscribers on YouTube and has been featured in KQED, The Oaklandside, the SF Chronicle, and other local publications. I love food, and you might even catch me working a shift at your favorite food truck.
Before joining ESPN, I was managing the product design team at Yahoo Sports, where I led a team of five designers and managed the core sports experience across web and mobile.
Previously, I've held design roles at Bleacher Report, Envoy, StudyBlue (acquired by Chegg), and Tapingo (acquired by GrubHub). I also used to run a clothing brand called Green Acre.
Please reach out, I'm always down for a chat!
are in development.