VICTOR XIE
About Me My Work Did You Eat Yet? ↗

I joined the Bleacher Report product design team in 2018, making huge impacts to the entire app across community building, video experience, utility, design systems, and more.

Here are a few projects I’ve shipped with Bleacher Report.

App Redesign

App Redesign

I was tasked with giving the B/R app a visual refresh without changing its functionality. Here is the new B/R app redesign, with light and dark modes, along with creating a new design system.

Unified Search

Unified Search

Created a new unified search experience in the B/R app to allow users to easily search and discover what they're looking for in the app, whether it's their favorite athletes, teams, or their friends.

Enhanced Video UX

Enhanced Video UX

I designed a new video viewing experience for users, utilizing a new data science model our team created to recommend "related videos" in order to increase video views and video discovery.

Comment Threads

Comment Threads

Improving the commenting experience for users to build a stronger and more active community within B/R.